Predictions
The Intelligence tool includes Insights as well as several donor Predictions. This article will explore the Predictions component of the Intelligence tool. The purpose of Predictions is to forecast donor behavior, so you can be strategic about your fundraising strategies to meet your intended goals. For more information on how KIT generates Predictions, head to Understanding Predictions & How to Use Them.
To navigate to Predictions, click on the 'Intelligence' tool on the left sidebar. Here you will see a variety of Prediction widgets. Below outlines each Prediction. You can also find Predictions for individual contacts by navigating to their individual profiles.
Time of Year
Time of year is an indicator of what month a donor is most likely to donate in. This indicator is assigned based on when a donor has typically given over their lifetime and which months the organization receives the most donations.
- Last donation
- Average time between donations
- Time since last donation
- Number of interactions
- Recurring donor timeframe
Donor Readiness
The Donor Readiness Prediction is a signal of a contact's ability to donate next month. Donor Readiness is assigned to a contact based on when they've donated previously, their typical time between donations, and how often they give.
- Average amount per donation
- Average time between donations
- Number of donations
- Time since last donation
- Time since last interaction
- Average time between interactions
- Number of interactions
- Recurring Donor
The Donor Readiness Prediction will show any contact that falls into one of the following Donor Readiness stages:
- Ready - Contacts who are most likely to donate in the next two weeks. Best practice tip: it may be a strategic time to reach out to them via personal email to see if they would like to donate to a specific campaign, impact area, etc.
- Shows Potential - Contacts who may make a donation in the two coming weeks. Best practice tip: use your best judgment before reaching out based on your past experience with this donor; keep in mind that you want to avoid donor fatigue.
Forecasting
The forecasting tool allows your organization to estimate your expected income to support you in allocating resources and making strategic decisions about how and when to engage your donors. See our Forecasting article for more details.
Likelihood to Recur
The Likelihood to Recur prediction uses engagement data and past donation history to suggest donors in your base who are likely to become subscription donors.
- Average amount per donation
- Payment method
- Total number of donation from each donor
- Payment day of the week
- Interaction type between the donor and the organization
- Total number of interaction with each donor
Best Practice Video: Leveraging Those Likely to Recur
Repeat Donor Lapse
The Likelihood to Recur Prediction shows you donors that have given more than once that have a likelihood of lapsing.
Top Predictors
- Company or person contact
- Average amount per donation
- Number of donations
- Average time between donations
- Time since last donation
- Time since last interaction
- Time since last successful interaction (clicked email, opened email, phone call, etc.)
- Average time between interactions
- Number of interactions
Recurring Lapse Potential
Recurring Lapse Potential shows you the likelihood of active recurring donors to lapse within the next 8 weeks.
- Average amount per donation
- Number of donations
- Average time between donations
- Time since last interaction
- Average time between interactions
- Number of interactions
Major Donor Potential
This prediction uses engagement and demographic data, as well as past donation history to suggest donors in your base who have the potential to become major donors.
- Average amount per donation
- Change in donation amount over time
- Median individual income from demographic data
- Median monthly rent from demographic data
- Percentage of unemployment from demographic data
Best Practice Video: Increase Number of Major Donors
Second Gift Likelihood
A prediction that indicates the first-time donors that are likely to give again, based on their continued interaction with the organization.
- Last donation
- Time since last donation
- Last Interaction