Predictions

The Intelligence tool includes Insights as well as several donor Predictions. This article will explore the Predictions component of the Intelligence tool. The purpose of Predictions is to forecast donor behavior, so you can be strategic about your fundraising strategies to meet your intended goals. 

To navigate to Predictions, click on the 'Intelligence' tool on the left sidebar. Here you will see a variety of Prediction widgets. Below outlines each Prediction. 

TIP: You can also find Predictions for individual contacts by navigating to their individual profiles. 

Time of Year

The Time of Year Insight shows you the number of contacts most likely to donate each month. The Time of Year Insight is the result of an algorithm that analyzes the following factors:

• Time, frequency, and type of interactions between you and your contacts
• Contacts' donation history; including donation amounts, frequency, and type
• Contacts' membership history
• Contacts' volunteering history

Donor Readiness

The Donor Readiness Insight shows you which contacts are more likely to give in the next two weeks. The Donor Readiness Insight is the result of an algorithm that looks at the following factors: 

• Donor history of your contacts
• Interactions between your organization and your contacts (i.e. how often you communicate)
• The local weather of the contacts, as the weather has been proven to have an impact on the likelihood of a donor making a donation.

The Donor Readiness Insight will show any contact that falls into one of the following Donor Readiness stages: 

• Ready - Contacts who are most likely to donate in the next two weeks. Best practice tip: it may be a strategic time to reach out to them via personal email to see if they would like to donate to a specific campaign, impact area, etc. 
• Shows Potential - Contacts who may make a donation in the two coming weeks. Best practice tip: use your best judgment before reaching out based on your past experience with this donor; keep in mind that you want to avoid donor fatigue. 

You will also see a 'Smart Ask' column that provides a recommendation on how much to ask the contact for. 

Forecasting 

The forecasting tool allows your organization to estimate your expected income to support you in allocating resources and making strategic decisions about how and when to engage your donors. See our Forecasting article for more details. 

Likelihood to Recur

The Likelihood to Recur Insight shows you who is 'Very Likey' to convert into a recurring donor. The Likelihood to Recur Score Insight is the result of an algorithm that looks at the following factors: 

• Donation and Interaction patterns of existing recurring donors 
• Donor characteristics of existing recurring donors
• Donation and interaction behavior of the non-recurring donor to see if they begin to match the patterns of existing recurring donors

You will also see a 'Smart Ask' column that provides a recommendation on how much to ask the contact for. 

Best Practice Video: Leveraging Those Likely to Recur

Major Donor Potential

The Major Donor Potential Insight shows you who is most likely to become a Major Donor. Major Donors are those who have donated or pledged for one or several outstanding amounts (top 10% of all donations collected by your organization) over the course of the past 24 months. The Major Donor Potential Insight is the result of an algorithm that looks at the following factors: 

• Donor history (frequency, amount, payment method, time of year)
• Donor Score of the contacts
• Digital interactions with your contacts (outbound and inbound emails)

Best Practice Video: Increase Number of Major Donors